Channel 5 operates in a competitive envrioment in which we need to stand out to attract as many viewers as possible. A key factor in establishing a large audience is channel-loyalty - viewers associating the programmes they like with our channels and brands rather than those of our competitors.
Why Do You Have A DOG (Digital On-Screen Graphic)?
We therefore make use of a DOG to increase the audience for our programming and this helps us to maintain investment in our programmes and films. We recognise that some viewers believe DOGs put off audiences. But that is not our experience, nor is it the experience of other broadcasters which is why DOGs are such an accepted facet of modern television channels.