All adverts are independently cleared for broadcast prior to transmission and they are checked to ensure that they meet the requirements of the Broadcasting Act, as detailed in the rules and regulations issued by Ofcom (Office of Communications).
Commercials are viewed and cleared prior to transmission by Clearcast. The subject matter, content and treatment of all commercials are always given serious consideration to determine their suitability for transmission, particularly those that could conceivably cause distress or offence to viewers. Even if only one complaint is received, we take very seriously any points raised. Where necessary, guidance is sought from, or the matter referred to the Advertising Standards Authority. The ASA can be contacted at the following address:
The Advertising Standards Authority
71 High Holborn
Tel: 020 7492 2222